Eduardo Diaz Sancha

Hi! I’m a Director of Engineering from the Canary Islands, living in Atlanta since 2022 after stints in Spain, France, Cambodia, Silicon Valley and New York. I’ve been building software since 2005 and leading consumer product and platform organizations since 2017, most recently the Post Purchase, Care and Internal Tools teams at Grubhub. Before management I shipped iOS apps for a decade and worked on Scala and Ruby on Rails backends.

I’m interested in technology, leadership, fitness and endurance training, parenting, traveling, electronic music, and many other things. Some of that ends up in my writing.

Now

• Focus: AI-assisted engineering at scale (adoption, governance and measurable outcomes), customer-experience automation, and platform modernization that pays for itself.
• Open to: Director / Head of Engineering roles and advisory work with teams adopting AI in their software lifecycle.
• Outside work: I coach endurance athletes at Salitre Coaching and race marathons and Ironman triathlons.

Full history · Resume (PDF) · LinkedIn · Email me

Recent writing

• From Strong Base to Sharp Finish: Inside an 8-Week Peachtree 10K Build 12 May 2025

  Discover the 8-week training program designed to help a seasoned athlete break 40 minutes in the Peachtree 10K, emphasizing heart rate zones, progressive overload, and long-term endurance goals.

• Slow Productivity for Engineering Leaders 20 Mar 2025

  Explore how engineering leaders can enhance productivity and reduce burnout by embracing a thoughtful, deliberate approach to work, inspired by Cal Newport's Slow Productivity principles.

• Navigating Tough Times with Resilience 07 Mar 2025

  Discover how resilience and endurance can empower leaders to navigate tough times, drawing parallels between leadership and endurance sports.

New essays go out first on my Substack, then land here in Writing.